Turtle wax Turtle Wax is a renowned car care brand, famous for its automotive appearance products, including waxes, polishes, and washes. Founded in 1941, the company has expanded to be a global leader, distributing its products in over 120 countries and headquartered in Addison, Illinois. Founded by Benjamin Hirsch in 1941, with the initial name being “Plastone” before being renamed to Turtle Wax in 1944.  Turtle Wax is known for its innovative product development and commitment to environmental friendliness, with many of its products designed to be environmentally friendly and free of certain chemicals.